Alma provides mental healthcare solutions to both clients seeking therapy and providers that need support with their private practice. The “Not just anyone” campaign focuses on the importance of the patient therapist match. We interviewed real therapists in their homes, showcasing their unique personalties in a way that feels highly human.

Agency: Herman-Scheer
Role: Associate Creative Director / Art Director

Touch-Points: Campaign Development, Content Production: Video + Stills, Campaign Guidelines & Sample Ads

Photographer/Director: Justin Chung
Creative Director: Adam Brown
Producer: Brian Walsh